Partnership:

LIZZIE MCGUIRE and Hollywood Video

Description:

Disney Channel joined forces with Hollywood Video to celebrate Zoog Disney`s Fresh Fridayz Freebies. Every Friday throughout the month of August, 2001, kids were asked to answer the question, What`s LIZZIE MCGUIRE Thinking(TM). Viewers watched each Friday`s new episode to find the answers, which were highlighted in a special graphic ticker. Viewers entered either online at www.ZoogDisney.com or by mail. Consumers could also visit their local Hollywood Video Store to get a LIZZIE MCGUIRE freebie with the official Sweepstakes rules. Grand-prize: a vacation to Disney`s California Adventure theme park and spend the day with Hilary Duff, star of LIZZIE MCGUIRE. In addition to the grand prize, there were thousands of chances to win great prizes all month long.

Partnership Opportunity:
LIZZIE MCGUIRE/Television
Company:
Disney Channel
Partner/Category:
Hollywood Video /Retail
Timing:
August 3rd Quarter 2001
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-25
Companies Involved
Disney Channel
Mitch L
Mitch L President The L.A. Office
Tuck

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