Partnership:

LIZZIE MCGUIRE and Limited Too

Description:

Limited Too joined with the Disney Channel in a cross-branding effort for its back-to-school catalog, with a total circulation for July and August of 9 million. The July 2002 catalog, photographed on the set of LIZZIE MCGUIRE, launched the "Limited Too & LIZZIE MCGUIRE Hollywood Sweepstakes" and contains an entry form for a chance to win one of hundreds of prizes, including ten Grand Prize packages of the "Hollywood Treatment," a trip for two to Los Angeles, a makeover and Limited Too wardrobe and an "animated guest appearance" where the likeness of each winner is created by a Hollywood animator for inclusion in an upcoming blooper on an episode of LIZZIE MCGUIRE. Supported via catalog, in-store POP displays, online and with 150 TV spots which ran on the Disney Channel in the month of July.

Partnership Opportunity:
LIZZIE MCGUIRE/Television
Company:
Disney Channel
Partner/Category:
Limited Too /Retail
Timing:
August 3rd Quarter 2002
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-25
Companies Involved
Disney Channel
Mitch L
Mitch L President The L.A. Office
Tuck

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