Limited Too joined with the Disney Channel in a cross-branding effort for its back-to-school catalog, with a total circulation for July and August of 9 million. In August, the catalog introduced the specially designed apparel line available exclusively at Limited Too stores and through its catalog. The catalog also contains a scan and win game piece for the " LIZZIE MCGUIRE & Limited Too Preview Party," a month long sweepstakes featuring one Grand Prize where the winner is given the opportunity to host a LIZZIE MCGUIRE screening at his or her school (with surprise celebrity guests). Supported via catalog, in-store POP displays, online and with 150 TV spots which ran on the Disney Channel in the month of July.