Partnership:

LOEWS CINEPLEX and Unilever

Description:
Unilever’s Lever 2000 and Loews Cineplex offered a free movie ticket when consumers bought any six bars or more of any Lever 2000 bar soap and sent in the UPC codes, purchase receipt and the mail in form. The promotion ran from June 1-July 1, 2003 and was supported with a full page FSI and on-pack.
Partnership Opportunity:
LOEWS CINEPLEX/Tech
Partner/Category:
Unilever /CPG
Timing:
June 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Tuck

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