Partnership:

Logitech and McLaren

Description:

Logitech and McLaren partnered for an esports promotion that allowed both companies to expand further in the category.

The partnership built on their previous success in esports which included the McLaren Shadow Project and the Logitech G Challenge. Those two events drew a combination of more than a million entrants. The partnership consisted of McLaren and Logitech combining their efforts moving forward into a single competition, the G Challenge 2020.

Partnership Opportunity:
Logitech/Tech
Partner/Category:
McLaren /Automotive
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-05-01
Companies Involved
Tuck

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