Partnership:

Loki and Hyundai

Description:

Disney+ partnered with Hyundai to promote the release of the Marvel streaming series LOKI.

With LOKI hitting Disney+ in June, the partnership celebrated the series and the titular character in a co-branded promotion. The promotion consisted of a custom TV spot pairing Hyundai with Marvel's God of Mischief.

In the TV Spot, which was also shared across the companies' social media channels, LOKI is on the run and needs to drive a Hyundai to make his escape. The spot, titled "Out of Time and On the Run," showcases both the character along with the Hyundai vehicle.

Partnership Opportunity:
Loki/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Hyundai /Automotive
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Influencers / Brand Ambassadors
Created On:
2021-06-10
Last Modified on:
2021-06-21
Companies Involved
Tuck

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