Partnership:

LOS ANGELES LAKERS and Nestle

Description:

The NBA and Nestle partnered to promote the LOS ANGELES LAKERS. Consumers used their Ralphs Club Card to purchase any 3 Nestle Single Candy Bars, or 2 bags of Nestle Signatures Treasures, Nestle Signature Turtles stand up bags, Nestle Toll House Candy Bars, Fun Size or Miniatures and were then automatically entered to "Win a Suite Night". Forty grand prize winners received a pair of suite tickets to the LOS ANGELES LAKERS 2004 season first-round playoff game. Winners were selected by a random drawing of eligible entries. The contest ran through February 29, 2004.

Partnership Opportunity:
LOS ANGELES LAKERS/Sports
Company:
NBA
Partner/Category:
Nestle /CPG
Timing:
January 1st Quarter 2004
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
NBA
Tuck

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