Partnership:

Los Angeles Rams and Castrol

Description:

The NFL's Los Angeles Rams partnered with industrial and automotive lubricant brand Castrol on environmental initiatives throughout the 2021 season.

The Rams and Castrol collaborated to offset carbon emission from air travel to away games throughout the 2021 season. Castrol and The Rams' partnership was an NFL first when it came to cutting back on air travel to away games.

The partnership was promoted with a co-branded video featuring Rams receiver Robert Woods.

Partnership Opportunity:
Los Angeles Rams/Sports
Partner/Category:
Castrol /Automotive
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-16
Last Modified on:
2021-04-29
Companies Involved
Tuck

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