Luxury sleepwear brand Lunya has unveiled Silk Icons, a limited-edition capsule inspired by FX’s LOVE STORY: JOHN F. KENNEDY JR. & CAROLYN BESSETTE, premiering February 12 on FX and Hulu. The collaboration was powered by ZakHill Group, which helped bring the fashion and entertainment partnership to life.
The collection draws from the timeless minimalism and refined aesthetic associated with Carolyn Bessette-Kennedy, translating 1990s elegance into Lunya’s signature washable silk silhouettes. Clean lines, monochromatic palettes, and effortless tailoring define the drop, blending nostalgic fashion cues with modern loungewear design.
Timed to coincide with the series premiere, the partnership bridges premium television storytelling and elevated apparel. By aligning with a culturally resonant love story, Lunya taps into heritage style, fashion nostalgia, and premiere-week momentum in one cohesive launch moment.
Silk Icons is now available at lunya.co, with the series streaming on Hulu following its FX debut.
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