Partnership:

LOVE THE COOPERS and Ricardo Beverly Hills

Description:

CBS FILMS and RICARDO BEVERLY HILLS partnered to celebrate the theatrical release of the holiday flick, LOVE THE COOPERS. The retailer provided suitcases from their Mar Vista collection to be used in the film by star Olivia Wilde, as she made her way home for the holidays, and can be seen briefly in the trailer. Fans could enter a sweepstakes on Instagram to win a new Mar Vista Carry-On as seen in the movie.

Partnership Opportunity:
LOVE THE COOPERS/Theatrical
Partner/Category:
Ricardo Beverly Hills /Fashion
Timing:
4th Quarter 2015
Target:
Female
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2016-06-23
Companies Involved
Allison L
Allison L Assistant Manager, Worldwide Marketing Partnerships Paramount Pictures
Tuck

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