Partnership:

Luca and McDonald's

Description:

Walt Disney Studios partnered with McDonald's on a Happy Meal promotion celebrating LUCA.

The partnership consisted of McDonald's launching a Happy Meal program featuring characters and branding from the film. Walt Disney Studios and McDonald's invited fans to Dive into the Adventure with LUCA toys being included in Happy Meals. There were 8 unique toys in total, each one representing a different character from the animated film.

The partnership was supported with nationwide in-store signage as well as co-branded digital content in the form of downloadable activity sheets featuring LUCA characters. It was also supported with a TV Spot as well as integration into the Happy Meal App.

Partnership Opportunity:
Luca/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
McDonald's /Dining
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-06-24
Last Modified on:
2021-06-28
Companies Involved
Tuck

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