Partnership:

Luca and Watermelon Board

Description:

Walt Disney Studios partnered with the Watermelon Board to celebrate the release of the animated family film, LUCA.

The partnership consisted of Watermelon and Disney inviting fans along for an unforgettable summer of adventures with LUCA. The promotion included co-branded spots, delicious recipes and prizes that were awarded to Disney fans and Watermelon consumers.

Fans could enter online by sharing their summer adventures for the chance to win sweet co-branded prizes. Two winners were drawn weekly and each won Disney and Pixar LUCA Gear along with Watermelon swag. One lucky final winner received an “Unforgettable Movie Night” prize pack which included an Outdoor Movie Projector, Projector Screen, Popcorn Maker, Watermelon Slicer and a BlendJet.

Fans could also visit Watermelon.org to view LUCA promotional content as well as great summer Watermelon recipes.

Partnership Opportunity:
Luca/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Watermelon Board /CPG
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
On Pack
Other
Media Elements:
Mobile
Online
Product Giveaways
Social Media
TV Spot
Created On:
2021-06-28
Last Modified on:
2021-07-08
Companies Involved
Tuck

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