Partnership:

Lucasfilm and Porsche

Description:

Porsche and Lucasfilm partnered together to build The Star Wars Tri-Wing Spaceship.

Porsche designed a Taycan- and 911-based spaceship for the world of Star Wars.This spaceship dubbed the Tri-Wing S-91x Pegasus Starfighter already made its TV debut in the Obi-Wan Kenobi series. Interestingly, since Porsche worked with Lucasfilm for this new spaceship, the Tri-Wing has traces of the carmaker’s creations on it.

Seven designers from Porsche and Lucasfilm worked in their respective studios to come up with the concept for the new fantasy starship as part of the promotion of a new Star Wars film. The designers only had two months to complete the project, but it was enough time for them to come up with a final design. Designers of the Tri-Wing took design cues from Star Wars spaceships such as the X-wing starfighter, a BTL Y-wing starfighter, and a U-wing, as well as Porsche sports cars. Thus, Tri-Wing features several Porsche design elements, including a sloping roofline, strong bonnet topography, best width-to-height ratio, unique Porsche form, low nose with air intakes, as well as a strong emphasis on the shoulder and tapering greenhouse.

Partnership Opportunity:
Lucasfilm/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Porsche /Automotive
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2022-08-15
Last Modified on:
2022-08-17
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Angela L
Angela L Specialist, Marketing Partnerships Sales & Synergy The Walt Disney Studios
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.