Partnership:

Lucasfilm's STAR WARS and TruMoo

Description:
Lucasfilm has revealed a partnership with TruMoo to bring Blue Milk to grocery stores as part of “Imperial March,” a month-long STAR WARS celebration. Fans can expect to see new merchandise like an Imperial Stormtrooper watch by Citizen, new Star Wars figurines by Hasbro and apparel. The new products will be available at various retailers, like Target and Walmart, along with Disneyland and Walt Disney World. The new vanilla-flavored milk will be hitting the shelves on April 17.
Partnership Opportunity:
Lucasfilm's STAR WARS/Theatrical
Partner/Category:
TruMoo /Beverages
Timing:
April 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Tweens
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Created On:
2024-03-25
Last Modified on:
2024-05-06
Companies Involved
Lucasfilm’s STAR WARS and TruMoo
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