The Modern Muse Co. worked with fulfillment company The Dot to promote LUZIA by Cirque du Soleil with IKEA. Modern Muse, a boutique marketing promotions agency, handled all partnership marketing for LUZIA by Cirque du Soleil in Southern California from Winter 2017 through Spring 2018. The company crafted a partnership between LUZIA and IKEA Costa Mesa and brought The Dot in to produce custom character cutouts (including a standout photo opp piece) that were placed around the store to kick off IKEA’s major Memorial Day event. Approximately 10,000 people shopped in the store on this day alone.

Additional collateral included flyers and digital , with a custom promo code for IKEA customers, branded giveaways, signage, slides on the in-store televisions, costumed characters roaming the store, and a re-imagined version of the IKEA Costa Mesa lobby, completely in LUZIA theming, using IKEA items.