Partnership:

Lyft and Captain Morgan

Description:
Lyft and Captain Morgan teamed for a promotion at the 2019 Gasparilla Pirate Festival. As part of the partnership, Captain Morgan pledged up to $20,000 in Lyft Ride Smart credits that provided safe transportation for festival-goers.

On Jan. 21, 2019, Monday of Gasparilla week, attendees could be the lucky Lyft rider who got picked up in a Lyft and Captain Morgan branded car when they requested their ride in the Tampa service area. These branded cars also surprised riders with free pirate costumes.

Additionally, all Lyft users 21 and older who used the designated "LIKEACAPTAIN2019" discount code on Saturday, January 26th were given a $20 credit toward their ride fare. The discount was available from 9:00 a.m. to 1:00 p.m.and 6:00 p.m. to 9:00 p.m. on Saturday, January 26th. The Lyft ride was valid within 5 miles of downtown Tampa.

Partnership Opportunity:
Lyft/App
Company:
Lyft
Partner/Category:
Captain Morgan /Beverages
Timing:
January 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Lyft
Tuck

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