The Minute Maid Spiked Vodka Pink Lemonade x Lyft partnership is a summer-focused, lifestyle-driven collaboration that blends bold branding, experiential marketing, and safe nightlife messaging. This limited-time activation aligns two pink-forward, socially engaging brands to create buzz around Minute Maid’s RTD spiked lemonade and reinforce Lyft’s commitment to safe, stylish transportation.

The campaign includes co-branded summer pop-ups in Houston (June 28) and Atlanta (July 11) for guests 21+, where attendees can sample the RTD product, collect swag, and receive Lyft ride credits. In addition to the events, select Lyft vehicles will feature custom Minute Maid Spiked wraps designed with sunset-inspired pink aesthetics, and some riders will be surprised with $5 off credits. Lyft’s app is also participating, with pink lemonade-themed car icons appearing through the July 4 weekend.

This activation marks a milestone as Minute Maid becomes Lyft’s first alcohol brand partner to launch such interactive features, positioning both brands at the intersection of fun, safety, and summer culture.