Description:
Captain Morgan is joining forces with the ultimate queen of chaos, M3GAN, for a summer collab that's serving spice, sass, and serious main character energy. She's back, she's badder than ever, and now she's bringing the spiced rum—enter Captain M3GAN: a glow-in-the-dark, limited-edition spiced rum bottle inspired by the unapologetically iconic energy of M3GAN 2.0 — the action-packed sequel releasing in theaters June 27, 2025.Experience the full interactive Multichannel News Release here: https://www.multivu.com/captain-morgan/9338951-en-captain-morgan-universal-pictures-m3gan-2-0
The first film had everyone grabbing their crew and hitting the theater—M3GAN didn't just go viral, she became a full-blown cultural phenomenon. Now, with the sequel about to hit the big screen, Captain Morgan is dropping the ultimate way to celebrate: the Captain M3GAN limited-edition bottle—the same classic Original Spiced Rum you know and love, now with a killer glow-in-the-dark upgrade. It's the perfect spirit to raise a glass (or red cup) to your favorite A.I. queen and her blockbuster return.
"The collaboration between Captain Morgan and M3GAN was a natural fit," said Anne Nosko, Vice President at Captain Morgan. "Both are cultural icons with bold, unforgettable personalities, and together, they're bringing fans an unexpected way to slay summer with a fierce collectible bottle that delivers an epically delicious cocktail experience and reason to rally the crew for what is sure to be a blockbuster hit."
To crank things up to another level, Captain Morgan is also launching an exclusive Cocktail Courier kit inspired by M3GAN 2.0. Think rum & cola on another level, with some glow-in-the-dark accessories to top it off. Available now through the end of summer (or while supplies last) at CocktailCourier.com.
And what better way to keep the fun rolling than by bringing comedian Sherry Cola into the mix? A featured part of the campaign, she's serving up her signature wit alongside a signature serve that turns a Captain Morgan classic on its head—because what is spiced rum without a little Cola? "As a certified stan of chaotic icons, teaming up with Captain Morgan for this M3GAN 2.0 moment was a no-brainer," said comedian Sherry Cola. "We've got rum & cola, glow-in-the-dark bottles, and a dancing robot with a cult following? I mean, come on — Cola and the Captain? It was meant to be."
Want in on the chaos? While the cocktail kit is exclusively available at CocktailCourier.com, fans can head to CaptainMorgan.com for a chance to score tickets to M3GAN 2.0 and be part of the action. No purchase necessary — just your love for cult-favorite thrillers, sharp wit, and a sequel that's already stirring up buzz.
The Captain M3GAN limited-edition bottle is available now for a limited time on shelves in Arizona, California, Florida, Illinois, Maine, Michigan, Ohio, Oregon, New York and Texas for a suggested retail price of $15.99. So grab your crew and rum to your nearest retailer — Captain M3GAN is coming for your summer.
†Awarded as Fandango promo code good towards the purchase of two movie tickets (up to $15 per ticket including ticket price and associated fees and charges, up to $30 total) to see M3GAN 2.0 at Fandango partner theaters in the US (limited time offer; Code void if not redeemed by 12/31/2025; additional restrictions apply). Winner's guest must be 21+.
‡ Must be U.S. resident, 21+ to enter Sweepstakes. Void where prohibited. Ends 07/27/2025 at 11:59:59 p.m. ET. For Sweepstakes entry & official rules, go to www.spiritspromos.com/captain-morgan/m3gan-sweepstakes. Sponsor: Diageo Americas, Inc., New York, NY.
FANDANGO is a registered trademark of Fandango Media, LLC.
M3GAN 2.0: TM UNIVERSAL CITY STUDIOS LLC. USED WITH PERMISSION.
Partnership Opportunity:
M3GAN 2.0/Theatrical
Company:
Partner/Category:
Captain Morgan /Beverages
Timing:
June 2nd Quarter 2025
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
Other
In-Store / Retail
Licensed Product
On Pack
Other
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Online
Other
Social Media
TV Spot
Micro site
Online
Other
Social Media
TV Spot
Created On:
2025-06-05
Last Modified on:
2025-06-05
Companies Involved
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
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