Partnership:

Macy's and Facebook

Description:
Macy's partnered with Facebook to bring ecommerce brands in store for the holidays as part of the Market @ Macy's initiative. The Market @ Macy's was an in-store pop-up marketplace that featured rotating collections of newer and established brands. The partnership brought 150 ecommerce brands Facebook was connected with to nine high-traffic Macy's stores over the course of the 2018-2019 holiday season. Macy’s shoppers had the chance to meet businesses such as Love Your Melon that sells hats and apparel to help in the fight against pediatric cancer, or Charleston Gourmet Burger Company that started from a backyard barbeque and has expanded to reach customers in all 50 states.
Partnership Opportunity:
Macy's/Retail
Company:
Macy’s Branded Entertainment Group
Partner/Category:
Facebook /App
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-13
Companies Involved
Macy’s Branded Entertainment Group
Tuck

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