Partnership:

Macy's and Make-A-Wish

Description:
Macy's partnered with Make-A-Wish for the Annual Believe Campaign. Through the Believe campaign, Macy's donated $1 to Make-A-Wish for each letter sent, up to $1 million, from Nov. 2, 2018, to Dec. 24, 2018. Customers could write their letters and drop them off in stores in the red Believe letterboxes or submit them online at macys.com/believe. The letter writing process was totally free and open to everyone.
Partnership Opportunity:
Macy's/Retail
Company:
Macy’s Branded Entertainment Group
Partner/Category:
Make-A-Wish /Non-Profit Organizations
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Premiums / Giveaways
Media Elements:
Email
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-11-13
Companies Involved
Macy’s Branded Entertainment Group
Tuck

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