Partnership:

Macy’s Flower Show and Kalahari Resorts & Conventions

Description:

Macy's partnered with Kalahari Resorts & Conventions on an exciting promotion supporting the 2021 MACY'S FLOWER SHOW.

The partnership consisted of integrating Kalahari branding into the presentation of the 2021 MACY'S FLOWER SHOW.

In a heart-warming scene, Kalahari Resorts & Conventions’ majestic metallic elephants enjoyed some family time at the watering hole surrounded by lush florals. Working in tandem, Macy’s highlighted themes important to Kalahari via a two-week branding opportunity both in-store and online.

Partnership Opportunity:
Macy’s Flower Show/Attractions
Company:
Macy’s Branded Entertainment Group
Partner/Category:
Kalahari Resorts & Conventions /Travel
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
Social Media
Created On:
2021-05-10
Last Modified on:
2021-05-17
Companies Involved
Macy’s Branded Entertainment Group
Tuck

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