Partnership:

MACY’S FOURTH OF JULY FIREWORKS and Green Giant

Description:

Green Giant, a brand of B&G Foods, sponsored the Macy's 4th of July Fireworks show, live from the Brooklyn Bridge. The show aired live on NBC.

Macy's Saluted American Cinema

In 2019, Macy's Fireworks celebrated American culture by featuring music from some of our country's most beloved film scores.

The Talent

Luke Bryan - Performer
Ciara - Host & Performer
Derek Hough - Host & Performer
Khalid - Performer
Maren MOrris - Performer
Brad Paisley - Performer


Get more information, including a replay of the event, at https://www.macys.com/fireworks/.


Partnership Opportunity:
MACY’S FOURTH OF JULY FIREWORKS/Live Entertainment
Company:
Macy’s Branded Entertainment Group
Partner/Category:
Green Giant /CPG
Timing:
July 2019
Target:
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-31
Companies Involved
Macy’s Branded Entertainment Group
Macy’s Branded Entertainment Group
B&G Foods, Inc.
B&G Foods, Inc.
Tuck

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