To celebrate Macy's Believe campaign, they partnered with the Make-A-Wish to bring back the cherished letter  Santa writing program. From the beginning of November through Dec. 24, customers could visit their local Macy’s store to drop their letters to Santa into the big red letterboxes or send online at macys.com/believe.

For each letter collected in-store and online, Macy’s will donated $1, up to $1 million, to Make-A-Wish.  The campaign was supported on the Macy's website, a microsite for letter writing and across their social media channels.