Macy’s, Inc. teamed up with the Make-A-Wish Foundation for their annual Macy’s Believe Campaign.
Every Christmas, children write letters to Santa and send them to him from Macy’s, Inc. stores or online as part of the Macy’s Believe campaign. In 2008, Macy’s teamed up with The Make-A-Wish Foundation to spark joy & create hope with this letter-writing campaign. For every letter that is sent, Macy’s donated $1 (up to $1M) to Make-A-Wish America.
Since the beginning of their partnership, Macy’s, Inc. has donated over $137 million to Make-A-Wish, which has helped The Make-A-Wish Foundation grant 16,000 wishes.
Female
Preschool
Kids (6-11)
Tweens
Family
In-Store / Retail
Online
Website and Social Media
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