Partnership:

MACY’S HOLIDAY: SANTALAND & TREE LIGHTINGS and Make-A-Wish

Description:

Macy’s, Inc. teamed up with the Make-A-Wish Foundation for their annual Macy’s Believe Campaign.

Every Christmas, children write letters to Santa and send them to him from Macy’s, Inc. stores or online as part of the Macy’s Believe campaign. In 2008, Macy’s teamed up with The Make-A-Wish Foundation to spark joy & create hope with this letter-writing campaign. For every letter that is sent, Macy’s donated $1 (up to $1M) to Make-A-Wish America.

Since the beginning of their partnership, Macy’s, Inc. has donated over $137 million to Make-A-Wish, which has helped The Make-A-Wish Foundation grant 16,000 wishes.

Partnership Opportunity:
MACY’S HOLIDAY: SANTALAND & TREE LIGHTINGS/Retail
Company:
Macy’s Branded Entertainment Group
Partner/Category:
Make-A-Wish /Non-Profit Organizations
Timing:
December 4th Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Micro site
Online

Website and Social Media

Created On:
2022-03-03
Last Modified on:
2022-03-03
Companies Involved
Macy’s Branded Entertainment Group
Macy’s Branded Entertainment Group
Tuck

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