Partnership:

Macy’s Thanksgiving Day Parade and BBC Studios' Bluey

Description:

BBC Studios and Macy's, announced that Bluey, the star of the hit series Bluey soared above the streets of New York City as a new giant character balloon in the 96th Macy's Thanksgiving Day Parade.

The Bluey balloon made its debut with 3.5 million spectators and 50 million viewers nationwide on Thursday, November 24, in the world-famous Parade.

The Bluey balloon was created by Macy's Parade Studio's team of artists and measures 51-feet long, 37-feet wide and 52-feet tall. Approximately 50 gallons of blue paint was hand painted by the team to bring Bluey to larger-than-life form.

Partnership Opportunity:
Macy’s Thanksgiving Day Parade/Attractions
Company:
Macy’s Branded Entertainment Group
Partner/Category:
BBC Studios' Bluey /Television
Timing:
November 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Social Media
Created On:
2022-11-10
Last Modified on:
2022-11-17
Companies Involved
Macy’s Branded Entertainment Group
Tuck

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