Partnership:

Macy’s Thanksgiving Day Parade and Funko and Lucasfilm

Description:

Macy's teamed with Funko and Lucasfilm for a new Grogu themed Thanksgiving Day Parade balloon. 

This Thanksgiving, viewers will be able to see The Mandalorian's Grogu aka Baby Yoda above the streets of New York City during the Macy's Thanksgiving Day Parade. 

To celebrate the Macy's Mandalorian balloon, Funko is releasing two new bobbleheads that will be available on Funko.com and at Macy's flagship New York City store in Herald Square. Additionally, the Funko and Macy's collaboration will include keychains, hooded sweatshirts, T-shirts and a floating pen. 

Partnership Opportunity:
Macy’s Thanksgiving Day Parade/Attractions
Company:
Macy’s Branded Entertainment Group
Partner/Category:
Funko and Lucasfilm /Toys
Timing:
November 4th Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Collectible
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-09-21
Last Modified on:
2021-09-21
Companies Involved
Macy’s Branded Entertainment Group
Tuck

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