Description:
The Hallmark Channel and Macy's teamed up for Macy's 89th annual Thanksgiving Day parade. The Hallmark Channel created their own float for the celebration complete with multiple Christmas and Hanukkah decorations for their "Countdown to Christmas" theme.
Partnership Opportunity:
Macy’s Thanksgiving Day Parade/Television
Company:
Partner/Category:
Macy's Thanksgiving Day Parade /Retail
Timing:
2015
Target:
Male
Female
Kids (6-11)
Family
Female
Kids (6-11)
Family
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Other
Other
Created On:
2020-11-30
Last Modified on:
2018-11-01
Companies Involved
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