Partnership:

AMC Networks and BMW

Description:

AMC and BMW have teamed up to promote AMC's television show MAD MEN. BMW will run commercials during the AMC television show along with a custom made vignette featuring the heritage and history of the BMW brand. BMW will also be featured on the AMC website, be intergrated into short content driven "mini clips" featuring the MAD MEN characters, and be an exclusive sponsor for two MAD MEN episodes.

Partnership Opportunity:
/Television
Company:
AMC Networks
Partner/Category:
BMW /Automotive
Timing:
March 1st Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-05-28
Companies Involved
AMC Networks
Tuck

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