Partnership:

MAD MEN and Clorox

Description:
Lionsgate Home Entertainment and The Clorox Company teamed up to promote the second season DVD of MAD MEN. The DVD, released on July 14, features main character Don Draper's signature crisp white dress shirt on the cover. Clorox bleach created a customized ad for the DVD featuring a lipstick mark on said collar, with the tagline "Getting ad guys out of hot water for generations." A special features section in the Season 2 DVD includes vintage Clorox bleach commercials from The Clorox Company. The DVD promotion was timed to coincide with building buzz for the third season of the critically-acclaimed show, premiering on August 16, 2009.
Partnership Opportunity:
MAD MEN/Television
Company:
AMC Networks
Partner/Category:
Clorox /Health & Beauty
Timing:
July 3rd Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-07-16
Companies Involved
AMC Networks
Tuck

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