Partnership:

MAD MEN and Estée Lauder

Description:
AMC partnered with Estee Lauder for the show MAD MEN and created a makeup collection inspired by the TV series. Products included limited edition creme rouge and a fluted gold mini bullet of lipstick. Both products launched in March, coinciding with the release of the fifth season of the show. MAD MEN Season Five aired on Television March 25, 2012. http://www.licensemag.com/licensemag/article/articleDetail.jsp?id=761628&sk=993f6c4d8310a9f34446c2927555b1de
Partnership Opportunity:
MAD MEN/Television
Company:
AMC Networks
Partner/Category:
Estée Lauder /Health & Beauty
Timing:
March 1st Quarter 2012
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
AMC Networks
Tuck

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