Partnership:

AMC Networks and Gilt

Description:

AMC Networks teamed up with the Gilt Groupe and Banana Republic to promote the television series MAD MEN. Gilt Groupe offered members exclusive access to key pieces from Banana Republic`s MAD MEN-inspired clothing line. This special full-price sale launched on Gilt.com on July 25, 2011, weeks before the products will hit Banana Republic stores on August 3, 2011, and lasted for 36 hours.

Partnership Opportunity:
/Television
Company:
AMC Networks
Partner/Category:
Gilt /Retail
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-05-28
Companies Involved
AMC Networks
Tuck

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