DreamWorks Animation SKG partnered with AirHeads for the theatrical release of MADAGASCAR 3: EUROPE`S MOST WANTED. AirHeads offered their products promoting the film on their packaging as well as a Sweepstakes. To enter, contestants had to visit HTTP://WWW.AIRHEADS.COM , or HTTP://WWW.FACEBOOK.COM/AIRHEADSCANDY and "like" the page and register. One Grand Prize was awarded to receive a private screening of MADAGASCAR 3 for the winner and 100 of the winner`s guests. The sweepstakes ran from April 16, 2012 through June 1, 2012. MADAGASCAR 3 released in theaters June 8, 2012.