Partnership:

MADAGASCAR 3 and Airheads Candy

Description:

DreamWorks Animation SKG partnered with AirHeads for the theatrical release of MADAGASCAR 3: EUROPE`S MOST WANTED. AirHeads offered their products promoting the film on their packaging as well as a Sweepstakes. To enter, contestants had to visit HTTP://WWW.AIRHEADS.COM , or HTTP://WWW.FACEBOOK.COM/AIRHEADSCANDY and "like" the page and register. One Grand Prize was awarded to receive a private screening of MADAGASCAR 3 for the winner and 100 of the winner`s guests. The sweepstakes ran from April 16, 2012 through June 1, 2012. MADAGASCAR 3 released in theaters June 8, 2012.

Partnership Opportunity:
MADAGASCAR 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Airheads Candy /CPG
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
Tuck

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