Partnership:

MADAGASCAR 3 and General Mills

Description:
DreamWorks Animation SKG partnered with General Mills for the film MADAGASCAR 3: EUROPE`S MOST WANTED. General Mills` Betty Crocker brand produced MADAGASCAR themed Fruit Flavored Snacks that featured gummies in the shapes of characters in the film. MADAGASCAR 3 released in theaters June 8, 2012.
Partnership Opportunity:
MADAGASCAR 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
General Mills /CPG
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
Tuck

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