Partnership:

MADAGASCAR 3 and Lance Foods

Description:
Dreamworks Animation SKG partnered with Lance for the theatrical release of MADAGASCAR 3. Lance hosted the Big Top Sweepstakes online. Lance featured specially marked packages for their snack crackers with a code to enter the sweepstakes onlin. Winners had the opportunity to win the MADAGASCAR 3 video game, movie tickets or a grand prize of a trip for 4 to New York City. Lance launched the sweepstakes on May 1, 2012. MADAGASCAR 3 released in theaters June 8, 2012. http://www.lancebigtopsweeps.com/:b=ie8/
Partnership Opportunity:
MADAGASCAR 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Lance Foods /CPG
Timing:
June 2nd Quarter 2012
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
Tuck

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