Description:
DreamWorks Animation SKG partnered with L`Oreal Paris for the film MADAGASCAR 3. L`Oreal`s Kids Line featured four shampoos with scents inspired by the characters in the film. Scents included Alex Strawberry, Gloria Apple, Marty Blueberry, and the Penguins Mango-Orange. The shampoos were available online at http://www.lorealparisusa.com and in select stores. MADAGASCAR 3 released in theaters June 8, 2012.
Partnership Opportunity:
MADAGASCAR 3/Theatrical
Company:
Partner/Category:
L'Oreal /Health & Beauty
Timing:
June 2nd Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Family
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
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