Partnership:

MADAGASCAR 3 and Sun-Maid

Description:
Dreamworks Animation SKG partnered with Sun-Maid for the theatrical release of MADAGASCAR 3. Sun-Maid hosted the Safari Sweepstakes, with prizes including a Roar and Snore Sleepover at the San Diego Zoo Safari Park or one of 100 Complete MADAGASCAR Collection DVD sets. Sun-Maid also released specially marked packages of Sun-Maid Raisins and Sun-Maid Raisins Mini-Snacks promoting the film? release and sweepstakes. Sun-Maid opened the sweepstakes on May 15, 2012. MADAGASCAR 3 released in theaters June 8, 2012. http://www.madagascarmovie.com/
Partnership Opportunity:
MADAGASCAR 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Sun-Maid /CPG
Timing:
June 2nd Quarter 2012
Target:
Male
Female
Kids (6-11)
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
Tuck

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