Partnership:

MADAGASCAR: ESCAPE 2 AFRICA and McDonald's

Description:
DreamWorks Animation and McDonald’s teamed up to promote the theatrical release of MADAGASCAR: ESCAPE 2 AFRICA by encouraging kids to take “One Minute to Move It.” The global promotional tie-in features TV spots, store signs and online content that encourage kids to spend at least one minute a day doing something active or creative. The campaign is keyed to the song “Move It” from the first MADAGASCAR film released in 2005. McDonald's also featured Happy Meal toys from MADAGASCAR: ESCAPE 2 AFRICA.
Partnership Opportunity:
MADAGASCAR: ESCAPE 2 AFRICA/Theatrical
Company:
DreamWorks Animation
Partner/Category:
McDonald's /Dining
Timing:
November 4th Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-18
Companies Involved
Tuck

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