Description:
Merlin Entertainment partnered with iconic New York steakhouse Peter Luger on a promotion that brought Madame Tussauds wax figures into the Peter Luger dining room.
The restaurant reopened at 35% capacity as part of COVID safety regulations but Peter Luger collaborated with Madame Tussauds to fill the extra space with celebrity wax figures. As a result of the partnership, Peter Luger customers were able to dine next to wax figures such as Don Draper, Audrey Hepburn and more.
Partnership Opportunity:
Madame Tussauds/Attractions
Company:
Merlin Entertainments
Partner/Category:
Peter Luger /Dining
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
Online
Product Placement
Created On:
2021-03-02
Last Modified on:
2021-03-17
Companies Involved
Merlin Entertainments
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