Description:
Iconic wax museum and tourist attraction Madame Tussauds Hollywood partnered with hair-care brand Schwarzkopf Professional.
The two companies joined together to combine 300 years of figure hair-styling with 120 years of hair-care product expertise.
The promotion made Schwarzkopf Professional the exclusive provider for maintaining the life-like, glamorous hair of the celebrity wax doppelgangers in Madame Tussauds.
The figures utilized Schwarzkopf products such as IGORA Royal, BLONDME, OSIS+ and more.
Additionally, visitors the Madame Tussauds store were able to purchase new retail and travel-size OSIS+Session Label Smooth, Strong and Texture hairsprays.
Partnership Opportunity:
Madame Tussauds/Attractions
Company:
Merlin Entertainments
Partner/Category:
Schwarzkopf Professional /Health & Beauty
Timing:
February 1st Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
Other
Product Bundle
Product Demonstrations / Sampling
Tour
In-Store / Retail
Licensed Product
Other
Product Bundle
Product Demonstrations / Sampling
Tour
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Online
Product Placement
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2023-08-22
Companies Involved
Merlin Entertainments
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