Partnership:

Madden 21 and Gillette

Description:

EA Sports partnered with Gilette to make the brand a sponsor of its Madden NFL 21 Championship esports serires.

Procter & Gamble's Gillette collaborated with EA Sports to create the Gillette Style Zone in a Madden NFL 21 game mode called "The Yard." This Style Zone featured Gillette brandinng and allowed gamers to customize the appearance of their players.


Partnership Opportunity:
Madden 21/Gaming & Esports
Partner/Category:
Gillette /Health & Beauty
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-10-29
Companies Involved
Tuck

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