Partnership:

Madden 21 and Oakley

Description:

EA Sports partnered with Oakley on the esports Madden NFL 21 Championship Series. 

The partnership with Madden NFL 21 promoted Oakley's Prizm Gaming which were the brand's first glasses designed with gamers in mind. 

Oakley partnered with Madden 21 to become the presenting sponsor of "Derwin James vs. The World" in which NFL star Derwin James played Madden 21 against celebrities. The series was streamed on Twitch and YouTube.

Partnership Opportunity:
Madden 21/Gaming & Esports
Partner/Category:
Oakley /Fashion
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-09-23
Companies Involved
Tuck

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