EA Sports together with Proctor & Gamble partnered to promote the video game MADDEN NFL 15 with a sweepstakes, giving fans the chance to win a 5-day/4-night trip for two to attend Super Bowl XLIX in Glendale, AZ. The trip included round-trip coach airfare, 4-nights’ hotel accommodations, a pair of tickets to the game, transportation to/from airport and hotel, $1,000 spending money, a MADDEN game room that consists of two XZipit Video Game Rockers, a $1,200 VISA prepaid card used for an HDTV, an Xbox One console, a MADDEN NFL 15 game for Xbox One, and a licensed autographed NFL memorabilia. The promotion ran from August 15th to January 1st, 2015.