Partnership:

Madden NFL 19 and The CW

Description:
EA Sports teamed with The CW along with the NFL to broadcast a television special to highlight the Madden NFL 19 Classic tournament. The Classic, which took place in December, featured almost 200 competitors and was the first event in the 2019 Madden NFL 19 season. The special aired January 10, 2019.
Partnership Opportunity:
Madden NFL 19/Gaming & Esports
Partner/Category:
The CW /Television
Timing:
January 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-01-11
Companies Involved
Tuck

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