Partnership:

MADE OF HONOR and TheKnot.com

Description:
Sony Pictures and TheKnot have teamed up for the theatrical release of MADE OF HONOR. A contest involving the romantic comedy let one lucky couple get married at the movie’s premiere. The contest, which ran in conjunction with TheKnot, asked pictures and stories of betrothed couples. From those entrants, 20 semi-finalists were chosen and they created videos answering a question that were asked of all the couples. The grand prize winners will get a fully paid-for wedding ceremony as well as a trip to the movie’s premiere. The trip included: round trip airfare, up to 6 nights in a hotel, $100 spending money per person/day, a Damiani diamond wedding band for both bride and groom, a designer wedding gown, a European honeymoon trip to Paris, France and Venice, Italy, a $10,000 check, and a $3,000 shopping spree to Bed Bath and Beyond.
Partnership Opportunity:
MADE OF HONOR/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
TheKnot.com /Online
Timing:
March 1st Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-15
Companies Involved
Sony Pictures Entertainment
Tuck

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