Partnership:

MAGIC: THE GATHERING and Lovesac

Description:

MAGIC: THE GATHERING partnered with Lovesac, a company specializing in lounge furniture, to create a 30th anniversary celebration Sac.

The Sac is Lovesac’s take on a modern beanbag chair, made of premium shredded Durafoam rather than the traditional beads. The Lovesac x MAGIC: THE GATHERING MovieSac bundles included the 4′ x 3’7″ Sac and a Set Booster box of Phyrexia: All Will Be One for $975.

The company also sold a cover for the Sac for $400, which cames with a Set Booster box of Phyrexia: All Will Be One.

The Sac featured fabric depicting iconic MTG cards from over the years, including Birds of Paradise, Ponder, Lightning Helix, Siege Rhino, Birthing Pod, Bloodbraid Elf, and more. The Lovesac x MAGIC: THE GATHERING MovieSac bundles were only available for a limited time.

Partnership Opportunity:
MAGIC: THE GATHERING/Gaming & Esports
Company:
tripleclix
Partner/Category:
Lovesac /Household
Timing:
February 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-03-30
Last Modified on:
2023-04-04
Companies Involved
Kenny L
Kenny L Head of Partnership Marketing tripleclix
Tuck

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