Partnership:

MAID IN MANHATTAN and Procter & Gamble

Description:
The key box art on all of the MAID IN MANHATTAN video/DVD packaging has been changed from the theatrical art to now include Jennifer Lopez`s character, Marisa, holding a Swiffer Duster. Other components of the tie-in for the hand-held, disposable dusters include a national direct response TV ad campaign, an FSI, consumer coupons for $1 off Swiffer products and $2 off the MAID IN MANHATTAN DVD. Columbia TriStar and Procter & Gamble will cross-promote the coupon offers on each other`s POPs.
Partnership Opportunity:
MAID IN MANHATTAN/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
March 1st Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-03-28
Companies Involved
Sony Pictures Home Entertainment
Tuck

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