Description:
Hyperice and the MLB agreed to a multi-year partnership.As part of the partnership, the MLB invested in the recovery technology company. Atletic training staffs used Hyperice equipment as well as strength & conditioning staffs. Hyperice products were also placed in team duggouts and bullpens for immediate use in games.
This partnership was announced in Oct. 2020.
Partnership Category:
Sports
Company:
Major League Baseball
Partner/Category:
Hyperice /Health & Beauty
Timing:
October 4th Quarter 2020
Target:
Male
Female
Adults
Teens
Female
Adults
Teens
Promotional Elements:
Branded Content
Licensed Product
Licensed Product
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2025-05-01
Companies Involved
Major League Baseball
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