Description:
Lysol became a sponsor of Major League Baseball.The MLB has agreed to a multi-year partnership with Lysol to "promote healthy habits and disinfection protocols for the league’s players, staff, and fans." The MLB worked with Lysol's microbiologists and germ-kill experts to improve on pre-exsiting disenfecting protocols.
This partnership was announced in October 2020.
Partnership Category:
Sports
Company:
Major League Baseball
Partner/Category:
Lysol /Household
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Licensed Product
Licensed Product
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2025-05-01
Companies Involved
Major League Baseball
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