Major League Baseball (MLB) and Snapple teamed up for a two-year partnership making Snapple the Official Tea and Juice Drink of MLB beginning with the 2018 season. The partnership supplied Snapple with marketing and activation rights across MLB special events including All-Star Week, the Postseason and World Series, as well as other key moments during the season. As part of the sponsorship, Snapple and MLB released a new baseball themed product that was offered for a limited time. Dozens of “Snapple Facts” about Baseball were also placed underneath bottle caps and Fanatics, MLB’s Official E-Commerce Partner, created a special merchandise offer found on select Snapple products.

Through the partnership, Snapple acquired the rights to use official MLB logos, the collective use of Club marks, and Jewel Event marks in all communication and marketing campaigns including digital, television, offline and business-to-business. The brand also had point of sale and advertising rights to activate, the right to use MLB on marks on bottle labels, and the opportunity to execute sweepstakes and consumer promotions.