Partnership:

MAJOR LEAGUE BASEBALL (MLB) and Frito-Lay

Description:
Sampling program in 6 major markets. Other partners include: Volkswagen (baseball-themed turbo Bugs), Playstation (MLB 2001), & Rawlings (premiums).
Partnership Opportunity:
MAJOR LEAGUE BASEBALL (MLB)/Sports
Partner/Category:
Frito-Lay /CPG
Timing:
April 2nd Quarter 2000
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2000-03-08
Companies Involved
Tuck

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